For many, the SEMA Show alone is an event worth traveling the world for. In recent years, the journey to the Show has become a great adventure, and the Show is an added bonus. For those in the Show, the battle to get everything developed and built for the Show is the hidden story that many attendees do not get to see. These hidden stories are what elevate the SEMA Show from a standard auto show to THE premier auto show, and one worth coming back to. Year after year, these companies continue to push the boundaries within their industry and we are lucky enough to witness their dreams come to life.
Outdoor Retailer turned a new page this past July as we saw its last show in Salt Lake City. It was a bittersweet trip for me as I drove over to Utah from Wyoming. Krista and I have been covering both OR’s Summer and Winter Markets since 2010. I know this pales in comparison to the 21 years Outdoor Retailer has graced the halls of the Salt Palace Convention Center but one cannot help but be a little nostalgic about the whole thing. We “grew up” in this outdoor editorial field while attending the shows in Salt Lake so part of me feels like we will be leaving home when the shows move to Denver, starting in January 2018.
With a constantly growing show, we’re seeing more and more new companies emerge in the aftermarket industry. Around every corner we’re seeing new innovation pushing the boundaries of the automotive industry.
Both inside and out, we been seeing some impressive builds and great new product at this year’s SEMA Show. Big, small, new and old these builds can give even a seasoned SEMA attendee some serious whiplash!
Although Toyota strayed away from displaying any off-road vehicles this year, exhibitors around the show still had a good showing for Toyota enthusiasts to flock around.
As I surveyed the dirt roads of the BLM land surrounding the Castle Gardens Petroglyph site, I took note of the variety of numerous camping rigs sprinkled across the land. It was as if Overland Expo was sharing space with a Retro Glamping event, and first-time-ever campers. The total eclipse of 2017 attracted an unprecedented amount of attention. The plentiful public lands in Wyoming made it an ideal target for eclipse chasers. With a population of just over 585,000 people, some news sources speculated that the population number doubled on the day of the eclipse.
The popular Expedition Overland YouTube series is entering its 3rd season, featuring their South American travels in the latest examples of the Tacoma, 4Runner, and Land Cruiser.
After years, why keep coming back? Why come the first time? Will you come again?
Its no secret that the crew at TCT Magazine loves the FJ Summit. We keep coming back. Shane & Angie were at the first FJ Summit in the original Williams FJ and have attended ever since. Director Jonathan Harris also became a TCT editor. Associate Editor Daniel Markofsky leads trails here in his 80 series Land Cruiser.
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